Rauw Alejandro

Despacito from Puerto Rican singer Luis Fonsi The song, as well as Daddy Yankee became the song most streamed within less than six months. The song is a blend of reggaeton, pop and rock did not just bring interest in reggaeton but also attracted attention to Latin music generally. Billboard's Top 100 had four songs mainly in Spanish in 2016, compared to two in 2015. At the peak of Despacito's popularity, however 19 predominantly Spanish tracks made the Top 100, and in 2020 there were 41 songs. Justin Bieber remixed Despacito 2017 with a version in two languages. Soon, other artistes collaborated with Reggaeton's biggest stars including Drake as well as Bad Bunny with MIA (2018), Madonna and Maluma with Medellin 2019. In 2020, several Reggaeton artists were complaining about the direction of the genre towards the mainstream. But a newer generation like Rauw Alejandro was keen to maintain the development. Incorporating elements of electronic dance music and various other genres was a typical practice.

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